Doing business with impact. Not because it has to, but because it's right.

Corporate social responsibility. For one, a chapter in the annual report.
For the other, a tick in a tender. For Reuzado, it is something else. It is how the company was born. And how it continues to be run.

For years, Reuzado has participated in the Beursvloer in Haarlem. An afternoon where companies and civil society organisations meet. Without money. With a closed exchange. You exchange what you have for what someone else needs. Simple really.

And that is exactly why it works.

Not strategy, but behaviour

For Fulco Rouwhorst, director of Reuzado, community involvement is not a separate project. “It is in Reuzado's DNA to give something back to society,” he says. “Not because it looks good, but because we see that we can really mean something.”

That conviction translates not into big words, but into doing. In some thirty matches on the Beursvloer. From cleaning bird cages at the Bird Hospital to maintenance work at care institutions. From donating laptops to playing sports together for charity. In addition, a team from Reuzado participated in Swim to Fight Cancer. We are proud of that as an organisation. And always with colleagues who participate. Because they really want to.

Circularity with a human face

Reuzado is known for circular IT. Every year, tens of thousands of IT devices are given a second life through the company. This is measured, recorded and made transparent through its own platform Circu-IT. CO₂ savings, reuse rates, social value, transparent and verifiable.

But circularity goes beyond hardware at Reuzado.

More than 30% of employees are distanced from the labour market. Reuzado is PSO 30+ certified. Not a label to flaunt, but a conscious choice. People are given room to grow, at their own pace, with guidance where necessary.
That too is circular thinking. Not everything has to be perfect to be valuable.

Impact over short-term gain

The choices Reuzado makes are not always the cheapest. Keeping the entire chain in-house. Investing extra in safety and certification. Establish a foundation to responsibly process e-waste in countries without infrastructure.

But therein lies the conviction.

“Impact is more important to us than short-term profit,” says Fulco. “This is not a marketing story, but a way of doing business.”
And perhaps that is why collaborations stick. That colleagues feel connected. And that an afternoon of bartering on the Marketplace grows into long-term impact.

Entrepreneurship can be different. Not harder. But more conscious. And above all: human.